Pets At Home

Objective
To raise awareness of the re-branding of all 136 Pets at Home Stores (after the Petsmart buy out) over the Easter bank holiday weekend

Solution
Cheeky Cheeks commissioned bespoke eye-catching photographs of Face Painted children to be used in 136 local news papers as well as being enlarged to 6 foot tall and used on bill boards outside each store to pre-advertise the re-branding. Face Painters were used to draw crowds and give out logo bearing balloons, sweets, goody bags and promotional material whilst collecting charity donations (presented afterwards to Dogs for the Disabled via giant cheque thus further promoting Pets at Home and gaining regional and national coverage).

Outcome
The weekend ran smoothly, the Cheeky Cheeks phone lines were fully staffed to pick up any possible problems and Pets at Home were able to deliver a 100% of the attraction that they had pre-advertised. Clutching their logo bearing balloons, the Face Painted children became walking talking advertisements for the rest of the day. Pets at Homes were so delighted with the response that all subsequent rebrandings have been covered by Cheeky Cheeks Face Painting Ltd as well as store birthdays. Pets at Home also block book Face Painters to cover subsequent national promotions across all stores.

Head of Marketing, Pets at Home LTD

“We have used Cheeky Cheeks Face Painting Ltd for some time, for Bank/School Holiday promotions and for store re-launches. Originally our Face Painting was organised on a store-by-store basis, with individual stores sourcing local Face Painters, but now we deal with Cheeky Cheeks direct from our Head Office. They co-ordinate and insure our Face Painting nationally, liasing with our team at head office, area and store managers, placing Face Painters and providing a contact telephone line before, during and after the events. Cheeky Cheeks then provides us with detailed Managers’ feedback forms, which evaluate the service received, along with an invoice. This way we are able to oversee in-store promotional activity nationally, keeping abreast of individual store spending and the quality of service that is given to our stores.

We are very happy with service we have received…”